In 1949, some of the country’s top advertising executives launched a national marketing campaign. They weren’t selling a physical product. They were selling religion. Before long, the Religion in American Life campaign was placing close to 10,000 newspaper ads per year, coordinating national radio marketing, and putting up thousands of billboards, all intended “to accent the importance of all religious institutions as the basis of American life.” Major corporations bankrolled the effort.
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Election Night
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