in contrast to star trek, the more i learn about the star wars universe, the more i wish i hadn’t. every new tidbit of information feels like the franchise spiraling further out of my reach, it’s like world-unbuilding
yall complain about ad targeting but then reblog weird ass memes like bode and here come dat boi and then mutate jokes until they’re completely unrecognizable “oh yeah why the fuck would tumblr think i wanted to see an ad for amish clickbait articles” because your interests make no sense, pal
“what could we sell to the kids this month? what are they into?”
“i literally have no fucking clue, jim.”
My favorite thing is that is not that it’s not easy to tell what “the kids” are into. Literally step into the Internet and what is going on is going on all over. But it rises and falls so swiftly that ad campaigns literally cannot get their shit together fast enough to capitalize on any of it. By the time it goes through channels and drafts and gets approved, it is no longer relevant. On top of that, some evolutions of relevant things build off of previous and now irrelevant things only alive in the collective memory as a shared experience.
We have unwittingly evolved a part of society that is basically immune to advertising attempts unless they’re willing to join us completely. To cater to our whims they must become us, not just watch us. Like Denny’s.
