“As disappointing as it was to see Rey left out of the Target six-pack of The Force Awakens figures, it came as an even bigger shock when fans discovered Hasbro’s popular Star Wars: The Force Awakens Battle Action Millennium Falcon set comes with a light-up Millennium Falcon, a BB-8, a Finn, a Chewbacca…and no Rey. [Hey, she’s only the PILOT - PF]
“Command the Millennium Falcon and strike against the formidable power of the First Order,” reads the Hasbro product description, accompanied by the image of a young boy playing with the set. “Imagine its amazing stealth as it dodges asteroids and blasts enemies. Its movie-accurate decoration helps capture the excitement of the latest saga.”
The omission of Rey from the Millennium Falcon—the ship that she flies in several key Force Awakens scenes—drew sharp criticism from fans. It reminded them too well of how Star Wars studio Disney similarly treated Scarlett Johansson’s Black Widow this year in its male-centric rollout of Avengers toys. Despite playing a crucial role in the Avengers team of superheroes, Black Widow was included in only a fraction of Disney and Marvel’s official merchandising.
More problematically, like Rey, Black Widow was rewritten out of her out of her own scene in Age of Ultron products depicting her motorcycle-flying sequence, replaced by Captain America and Iron Man. Toy partner Hasbro did the same to Gamora, the lone female hero of Guardians of the Galaxy, who could only be found on a handful of officially licensed items despite the fact that 44 percent of the Marvel ensemble’s opening weekend audience were female.
“It’s frustrating and stuff, and it bums me out,” added Guardians director James Gunn of the Gamora toy snafu. “I had a big conversation about this yesterday with one of my producers at Marvel about trying to make sure, especially, that Gamora is represented more in [merchandise] and all the Guardians toys.”
But the difference between Age of Ultron, Guardians of the Galaxy, and The Force Awakens is that in the Star Wars sequel Rey isn’t just one member of an ensemble of heroes: She’s literally the lead character.”
