big blue little blue
blank belongs to @jitterbugjive
A client approached me to make a logo for their transport and construction company. The whole process was hellish, but this was where I lost patience.
Me: So here’s a work in progress for you to look at, let me know if there’s any-
Client: Wait, you drew on the trucks?
Me: Well, yeah? It is a logo after all
Client: I don’t like it.
Me: Okay, what about it don’t you like?
Client: I don’t like that it’s a drawing. How will I look professional if it doesn’t look real?
Me: I can put more detail into the logo, but you usually want to keep them pretty minimalistic
The client then sent me a series of photos of trucks.
Client: Use these.
Me: Wait, you want me to use a photo of a truck in the logo for your trucks?
Client: Yes! My business isn’t for children. This is MAN’s work. I want a REAL truck on my trucks, not some CARTOON.
my favorite thing about the cask of amontillado meme (which I LOVE) is that it displays, yet again, how difficult millennials on the internet are to predict. oh, giant company, you want your advertisement to go viral? well this week the kids are obsessed with a short story written in 1846 good fucking luck
oh my dear marketing man,you want me to explain how to track this? well, I could show you a chart that indicates the next five big memes. it is down in my basement, though it is quite cold, and surely you have another engagement to attend.
