Client approached me for new website copy,
complaining that the people who wrote their previous copy didn’t really nail
the voice. I made sure to ask very specific questions about what they didn’t
like and why, and wrote a brand guide for them before writing the website so I
could be sure I was on the right track.
The whole torturous process has been
studded with moments like this:
Me: So how would you describe the voice of your brand?
Client: It needs to be witty and urbane. Funny. But no actual jokes.
—
Me: Here is your conversion-optimized website copy, with a full explanation
of why I included certain pieces or phrased things a certain way. All of this
is based on the research I did about your market. Please give me your feedback
by adding comments instead of editing or rewriting the copy.
Client: (goes through every single page and rewrites it)
—
Me: We really want to keep the site copy about your visitors and what
you can do for them, and less about you.
Client: Can you just replace [this piece, this piece, this piece, and that
piece] with my copy, so they really know who I am?
—
Me: I’ve edited this piece down, as you requested, and would advise
making it even shorter so it doesn’t look weird with the current site design.
Client: Put back in everything you edited out. Also, add this paragraph.
—
Client: Can we say “fabulously roomy” here?
Me: Yes.
Client during next round of edits: I’m not
in love with “fabulously roomy”.
had a dream last night that the Daleks got wind of the phrase “an apple a day keeps the Doctor away” and, y’know, took it literally. they built this massive fucking fortress out of fucking apples and just like chilled in there and Rose was like “doctor wot r u gonna do” and ten was just like “i’m not gonna do anything, maybe they’ll just sit quietly in their apple dome”
I am Silver Tongue, I am an artist. I have many characters and you can check out my art in the art tag. I occasionally practice witchcraft though I don't do anything too complicated. I am girl 2 and don't know what else to put here.
