Remember, Americans, what you are or are not watching on TV is only measured for ratings if you are actively participating in a Neilsen Families program. If you are not actively part of the Neilsen system, your TV viewing habits are not monitored.
…however…if you–thousands of you–say, spend Friday evening live-tweeting whatever it is other that you’re watching, flooding Twitter with that other info, that could get some attention…
hell is right-clicking to save an image and accidentally clicking ‘email image’ and having to wait forty years for some email program you didn’t even know existed to rise from its slumber like some lovecraftian ancient god, meanwhile the fans on your laptop are preparing for takeoff and you stare dead-eyed as the rainbow spirals, spirals, spirals. you wait and suffer this cosmic karma. days pass. “just a few more seconds” you slur. your laptop freezes and the concept of time is no longer comprehensible. your family and friends forget your name and you fade from existence.



