witchaj:

kateordie:

snoozingcat:

sometime I just think about how easy it would be to market superheroes toward little girls and I am filled with rage

like do these people not realize how fucking easy this shit would be

there’s the dazzler she’s like a popstar and a superhero do you know how many 4-12 year old girls would dig that shit

there’s the wasp and her superpowers are seriously like zapping jerks, flying, and being cuter than everybody else. also she’s a famous fashion designer. and she’s better than you. (like she shrinks and stuff too but mainly her power is being better than you)

she-hulk is like this nerdy chick with the power to get bigger and greener and be spontaneously tougher than everybody in the vicinity like I don’t even know a little girl who wouldn’t slit someone’s throat for the ability to be stronger than all the boys when they pissed her off

little girl likes magic? scarlet witch

little girl likes science? invisible woman

little girl likes spies? black widow

little girl likes aliens? karolina dean

little girl likes bionic arms? misty knight

little girl likes flying horses? wow. guess who has one of those? valkyrie. valkyrie does.

My point is that’s it’s so fucking easy so chop-chop, Marvel, get on it. Seriously, I went ten years of my life thinking superheroes were boys. That’s ten years of you not profiting off of my inability to refrain from buying even the crappiest merchandise you offer if it has a character I love on it. Little girls are an enormous market; they will buy all your shit if you just suggest to them that maybe they’d like to.

or you could just keep on not profiting when you could be making money selling literally any object that has enough space to plaster a female superhero’s face on it. that’s cool too.

TOO TRUE

They know they could market to girls. They don’t want to.

Because of the way gender has been constructed for us and marketed to us by corporations, boys are afraid to like things that girls also like. So in gaining girls, they would lose some boys, and they don’t want that.