ONE TWEET. THIS FIT IN ONE TWEET. IF YOU FUCK IT UP YOU HAVE NO EXCUSE.

So much of this. 

An apology is NOT “I’m sorry BUT here’s why I’m totally in the right and think I did nothing wrong.”

FUCKING EXACTLY

Apologies are also null and void when you expect to be forgiven for what you did, and act childish when things don’t go immediately back to normal.