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Watch the full video

Holy shit, this experiment is so exploitative of low-income children.

But ultimately this is hardly a positive lesson, tearjerker though it may be, nor is it some grand insight into children’s decision making processes. It’s an advertisement with a very pointed, clear message. As Becca Day-Preston wrote at The Debrief, where she called the video “Christmas poverty clickbait,” it’s cruel to impart such a choice on children in the name of exploiting their supposed kindheartedness. As Day-Preston put it, “…it doesn’t matter that the kids got to keep both gifts in the end. In the second that they thought they wouldn’t, when they were made to make a Santa’s Choice, they would have felt a combination of emotions I wouldn’t wish on anyone. All for the sake of going viral with a heartwarming tale of Christmas spirit.

@salon‘s story, which you can read here.

what the actual fuck

I’m so angry about this

It becomes clear how fucked up this is when you realize it would never work with rich kids. A wealthier kid would know that, whichever choice they made, either they or their family members would probably get what they wanted at some point. This only works by exploiting the anxiety poorer people feel when they are forced to make choices with limited means. Also just think about how much power the people giving the kids gifts have compared to how much power the kids have. The people doing these ads have the resources to give these kids meals and gifts year round in all probability. So now they are just using these kids for a few minutes like guinea pigs for a social experiment. It’s just nasty. Why not ask rich kids to give up gifts they got for Christmas to poorer kids they meet? And try to teach THEM a lesson in gratitude and Christmas giving?

And the idea that kids are selfish and would pick their own present only makes sense if you think kids never work to support their families. Or have never given up things because they know bills need to be paid. Kids recognising their parents deserve gifts is normal when you’ve watched your parents scrimp and save and work 7 days a week to make ends meet.

let’s experiment on poor people for some sort of poor people altruism porn.

Forcing poor children to prove their virtue on camera so everyone else can have a feel good moment. As if it’s a video about cute animals

Don’t let this one pass you by; read it.

“Forcing poor children to prove their virtue on camera so everyone else can have a feel good moment.”

Upon more mature reflection, I was a pretty shitty kid.

On a completely separate note that i’m pretty upset wasn’t brought up. Why not teach kids how to make choices for everyone’s happiness? Why does it have to be their parents happiness over theirs? Why is kindness seen as putting someone else’s happiness before your own? Why couldn’t they have shared the laptop? Played video games with their parents on the xbox? Why did the kids have to lose something they very obviously wanted to have in order to make their parents happy? Are the parents implied to be happier with a piece of jewelry than they are to be spending time playing with their kids? If you get a laptop, you and your mom can both use the laptop for a multitude of things, and you’re both happy. what are you gonna do with the necklace? 

Because the people who made this video don’t actually care about that or the kids or the parents. They just wanna manipulate emotions to go viral.