Being on the marketing team for Deadpool must be so liberating. All that dumb or outrageous stuff you’ve always wanted to do? Do it: it’s totally thematically appropriate.
Wanna make an R-rated action film look like a sappy romance? Do it.
Wanna put up a giant billboard consisting of two emojis and a giant letter ‘L?’ Sure, why not?
Wanna publicly mock everyone who didn’t get the emoji joke by making a serious poster with their terrible interpretation instead of the film name? Go ahead!
Marketing Deadpool is the job-stress outlet most of us can only dream of.
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