Being on the marketing team for Deadpool must be so liberating. All that dumb or outrageous stuff you’ve always wanted to do? Do it: it’s totally thematically appropriate.

Wanna make an R-rated action film look like a sappy romance? Do it.

Wanna put up a giant billboard consisting of two emojis and a giant letter ‘L?’ Sure, why not?

Wanna publicly mock everyone who didn’t get the emoji joke by making a serious poster with their terrible interpretation instead of the film name? Go ahead!

Marketing Deadpool is the job-stress outlet most of us can only dream of.