The way we purposely mangle, misspell, and interrupt the name of a person or thing on Tumblr to avoid a post being found in tags or searches makes me think of various folklore- where a being is summoned by speaking their name. Add this to the list of reasons why the Internet is a folkloric culture of its own.
Every time you type his real name, Bumpershoot Cumbernickle gets cast in another role that could’ve been done better by someone else
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