My sister’s boyfriend is a flavor scientist; he designs flavorings for soft drinks. He told me two things about the business:
a) The flavor that tastes “right” to most people often isn’t the actual flavor of the purported fruit/spice/whatever. For instance, a flavor compound naturally found in peaches might be the magic ingredient to make a raspberry-flavored drink taste correctly raspberry-y.
b) “People really like anything that’s sweet and red. People are basically hummingbirds.”
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