I’m only slightly crying.

I’m completely crying.

my 16 yearr old son is watching over my shoulder and we’re both crying

I use this in my cheder classes at synagogue when we’re learning about Gemilut Chasidim, acts of loving kindness. It’s really important to start the message off with the point that no religion corners the market on that concept. This is an amazing and life affirming commercial of all things. Brilliant.