People say “Big corporations don’t actually care about LGBT individuals, they’re just pandering to you because they want your money.”

But have you considered, just for a moment, how it feels to LGBT individuals to know that they are considered important enough to pander to? The notion that corporations, plural, are actively chasing gay dollars, lesbian coin, bi bucks, trans tender, is huge. It would have been almost unthinkable even as recently as a decade ago.

It’s considered more financially lucrative, more worthwhile, to pander to us than it is to pander solely to straight white cisfolk. Don’t diminish the importance of that, because that is massive. It’s a huge step forward.