A client insisted that their brand name have all lower case letters except for the first letter of the second word. So it looked like this: “silly Client.”

Client: Make sure it looks like that in all instances .

Me: Even when the name is at the beginning of a sentence?

Client: Yes.

Me: Aren’t you afraid it’s just going to look like a typo? Why do you want this way?

Client: I’m not worried. I just like it this way.

It appeared throughout several documents at the beginning of sentences, and not once did it look intentional.