Remember, Americans, what you are or are not watching on TV is only measured for ratings if you are actively participating in a Neilsen Families program.  If you are not actively part of the Neilsen system, your TV viewing habits are not monitored.

…however…if you–thousands of you–say, spend Friday evening live-tweeting whatever it is other that you’re watching, flooding Twitter with that other info, that could get some attention…