m00nqueer:

ok this is “earring magic ken” who was introduced in 1992 (and discontinued shortly thereafter)

basically mattel had done a survey and discovered that girls didn’t think ken was “cool” enough

SO someone had the bright idea to research coolness by sending people to raves which, at the time, were mostly hosted & attended by gay men. so they went to these raves and took notes on what the fashions were and finally landed on this outfit, mesh shirt & all 

this doll became the best selling ken doll in history, mostly because gay men bought it in droves. (many of them said his necklace was supposed to be a cockring) but mattel and a number of parents weren’t very amused and discontinued the doll