I can’t reblog the post about the Pepsi logo redesign document for some reason so here it is
go look at it and be dumbfounded
>goes from circle aesthetic (reasonable) to the mathematical precision and taoist symbolism contained within the logo on a soda
>Straight up dives into the golden ratio, then makes golden ratios within golden ratios to form a collage of golden ratios within the strokes of a logo on a soda
>Subliminal Car and Carriage imagery, implying both progress and fairy tail fantasy. In a logo on a soda
>Fucking configurations of the universe, the rotation of the planets, all encapsulated in a logo on a soda
>THE CURVATURE OF THE HUMAN MIND AND HIS RELATION TO THE COSMOS. ENCAPSULATED IN A LOGO. ON. A . SODA
Wait, is this what that fucking Lemon Demon song is about?
It could be, yeah.
What the actual fuck am I reading?
same
reblog to travel to the pepsiverse and unlock the secrets of the cosmos
just… what the fuck