captainsnoop:

lizardlieutenant:

captainsnoop:

i have to say one of the best things i’ve seen come out of this battlefront 2 fiasco is an infographic being spread around facebook that specifically targeted “facebook mom moral outrage” trashing the game

like it said “like and share if you think DISNEY should be ASHAMED for putting GAMBLING in a STAR WARS KIDS GAME”

and the infographic was like, way too well done to be something that a facebook mom actually made, but facebook moms were still sharing it and getting outraged

like, if it weren’t for a good cause, i would use the word “insidious” to describe how clever every aspect of the infographic was. specifically targeting facebook moms, framing lootcrates as gambling in terms that facebook moms could understand, and blaming Disney instead of EA. it was absolutely perfect.

you all heard, right? that evidently the head of EA Games received a very angry phonecall from disney’s head of marketing? and the next day EA completely removed the microtransactions from battlefront? i imagine that happened because that facebook mom infographic wound up on the desk of someone at Disney. 

people found a demographic that would spread the outrage quickly and efficiently, shifted the blame to someone that actually cares about their public image, and it got shit done. that shit’s downright nasty. 

Here’s the infographic, or one of them at least

yeah, this is the exact infographic! now you all can see what i mean!