aleksandr-marchant-the-third:

i don’t mean to sound fake deep but the reason 2018 felt so long was because we’re being fed what’s trending at such a rapid rate that we literally can’t remember half of the shit that even happened anymore. “Black Panther came out in February!” Marvel releases so many movies a year that we completely forget about the last movie as soon as a new one comes out and it repeats in a vicious cycle. “Tide Pods/Ugandan Knuckles was in January!” The life span of memes have been rapidly declining for years and it’s gotten to the point where the average lifespan of a meme is about 2 weeks and then the next thing gets popular and then that lasts for 2 weeks and it just keeps going. We’re literally losing our sense of time because of our rapid consumption of media and pop culture.

On the plus side that means it’s much harder for corporations to try to advertise to us since by the time they learn what we’re into we’ve moved onto the next thing