SO I read the actual original article. It wasn’t by a conservative group. It was by college students. They sent a poll to other college students. The questions included things like “would Santa be way more lit with a man bun?” Their classmates, fellow college students, had a fun time filling it out. It was for laughs. People agreed Santa would be cooler if Santa was gender neutral, had tattoos, vaped, wore beanies, drank starbucks, had an iphone, and road a swegway. It was a joke poll filled out by a couple thousand college kids for a laugh. 

However a poll taken by couple colleges worth of jokesters in the US and UK is being treated like actual data. This is exactly what media is good at. Taking nonsense, jokes, and statistically tiny groups and stating that these are the facts.