midoriya pretends he doesn’t know who endeavor is whenever he’s asked questions about him by the press 

“hey deku we know you’re a big hero fan but we never really hear you talk about the number one hero" 

“i think you’re mistaken all might is all i talk about like sixty percent of the time" 

“no no i mean endeavor" 

"who is that he sounds like a dick" 

it’s the first time deku has cursed on TV and the internet has a collective breakdown