My other favorite thing about the internet 

some people say it’s an echo chamber, but I would say it’s more akin to a thousand different echo chambers. There’s discord servers, private twitter feeds, tumblr mutual circles. An initial idea can get into one of these and bounce around it a whole bunch, changing along the way, before one of them brings it back out into the wider world, by which point it can seem very odd and undecipherable to any/everyone else. For instance: