jabberwockypie:

ketchuprocket:

upontheshelfreviews:

There’s a hidden level of brilliance in this moment:

Chef Boyardee is known today for his cheap out-of-the-can pasta, but in his native Italy he was a renowned expert chef. He was reduced to the face of microwaveable eateries after his death.

Sound like anyone else from this movie?

Chef Ettore Boiardi, known today as Chef Hector Boyardee, was a key player in keeping poverty struck families fed for a low price, before he ever came out with the canned pasta line. He would jar his sauce in milk bottles and provide bags of dry noodles for families in Cleveland, Ohio’s Little Italy sector. It was during the Depression, and pasta could be made in large portions at a low cost. This was the start of his venture. 

After years of success, he eventually opened his canning facility, opened his restaurant “Il Giardino d’Italia” in New York, and helped feed the Allies during the war. Everyone always glazes over this part of his life, especially the Cleveland part. He lived here. He DIED here. He’s BURIED HERE. My mother took care of him at the nursing home she worked for in her early 20′s when he was ailing and spoke of nothing but the kindness he and his family radiated when they were there. Chef Boiardi was an immigrant with a dream and was always there to help those in need, because he knew what it was like to be in that position. Never let that go.   

I had thought he was a fictionalized mascot, like Aunt Jemima or Betty Crocker, but this is really interesting.

“Proud of his Italian heritage, Boiardi sold his products under the brand name Chef Boy-Ar-Dee so that his American customers could pronounce his name properly.“

And if you have a name that isn’t “standard” in America, that is a Mood.