a lighter company trying to start a marketing campaign like how have YOU used your zippo lighter? #zippo and it backfires when everyone uses the hashtag to confess to unsolved arson cases and it turns out all of them are true and then lighters get cancelled and everyone gets back into using like a stick and a piece of flint to make fire because it’s more eco friendly because it’s harder to do arson with. i’m sincerely the highest i’ve ever been and this took a monumental effort to type. i love the art of short stories