It’s funny how whenever a major media site publishes a bloviating thinkpiece about The Rise and Fall of Tumblr, their elaborately justified list of things about Tumblr that modern social media users hate just happens to be perfectly, one-to-one identical with a list of things about Tumblr that make it difficult for advertisers to harvest personally identifying information about individual users. Like, exactly who do y’all think you’re fooling, buddy?