ok so:

• Noelle gets a poppup add in ch2 about Hot Female Santas in your area and those poppups are implied to be tailored to the people they are targeted to
• With everyone else it says they clicked those ads accidentally, but with Noelle it says she just clicks it
• Rudy says in chapter 1 that Noelle is scared of Santa Claus
• Noelle says in ch2 that she likes scary things, likes being scared (in specific safe situations) and likes Susie because she’s “good kind of scary”

Conclusion: The Hot Female Santas in your area are like sexy evil clown girls to Noelle