prokopetz:

The reason you block and ignore corporate accounts on social media rather than messing with them isn’t because you’re taking the high road, it’s because the strategies you use to render the social media experience intolerable to individual influencers don’t work on brands. A brand is not a person. You cannot elevate its stress level or hurt its feelings. If you really try you can probably traumatise the unpaid intern who’s monitoring the DMs, but this is key: that person is replaceable. Like, yes, folks successfully drove Kellogg’s off of Twitter for a little while, but that was because Tony the Tiger getting sexually harassed created an optics problem – this is not a broadly replicable strategy.