A client of ours was sharing one of our latest productions with their team leaders. The video was a huge success, and everyone had great things to say— except for one team leader who had an issue with a line in the piece.
In the video, an interviewee says, “We are giving kids a shot at the American Dream!”
Client: I just don’t like that like. It’s so violent— a shot at the American Dream? I am against guns, and when I heard that line, it just made me recoil due to the poor word choice.
Me: Don’t guns recoil?
The didn’t client seemed loaded so the designer really dodged a bullet if he was fired.
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